Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
1431 Capital Ave Unit 107 Watkinsville, GA 30677
Call Us! 706-286-5958 NO APPOINTMENT REQUIRED
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
    • Top 10 Prom - Homecoming
    • 2Cute Homecoming
    • Aleta Shorts
    • Jovani Homecoming
    • JVN Homecoming
    • Jovani Short & Cocktail
    • Primavera Homecoming
    • Rachel Allan Short Prom
    • 2Cute
    • ASHLEYlauren
    • Aleta
    • Colors Dress
    • Colors Dress-Glow
    • Johnathan Kayne
    • Jovani - JVN Prom
    • Jovani - Prom
    • Mon Cheri - Colette
    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
    • Overview
    • Appointments
    • Overview
    • Prom FAQ
  • Online Sales Policy
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • Shop by Event
    +
    • Prom Dresses
    • Short and Homecoming
  • Prom
    +
    • 2Cute
    • ASHLEYlauren
    • Aleta
    • Colors Dress
    • Colors Dress-Glow
    • Johnathan Kayne
    • Jovani - JVN Prom
    • Jovani - Prom
    • Mon Cheri - Colette
    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
  • Short & Homecoming
    +
    • Top 10 Prom - Homecoming
    • 2Cute Homecoming
    • Aleta Shorts
    • Jovani Homecoming
    • JVN Homecoming
    • Jovani Short & Cocktail
    • Primavera Homecoming
    • Rachel Allan Short Prom
  • MOB/Evening
    +
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
  • Little Girls
    +
    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
  • More Styles
    -
    • Ava Presley
    • Dresses with Pockets
    • Faviana
    • Jim Ball Jewerly - Earrings
    • Sophia Thomas
    • Sydney's Closet Plus Size Prom
    • Portia and Scarlett - Cocktail
    • Portia and Scarlett - Prom
    • Evening Wear
    • Glitter!
    • Little Girls
    • Mother of the Bride

Online Sales Policy

Oconee Formal is a Full Service Specialty Store retailer with a brick & mortar physical location where customers shop daily.  When you place an order on our website we will treat you with the same care and respect that we extend to our in-store customers.  Unfortunately, since we will not have the opportunity to meet you in person, you will not be able to receive the full extent of our passion for customer service.  However, as an online customer please be assured that:

  • we will do everything possible to make sure that your order is filled in a timely basis and that your shipment will arrive exactly when and how you expected.
  • we will communicate with you personally after receiving your order BEFORE you are billed.
  • we will address all important contingencies, including confirming that your item will be received in time for your wear date and that you have ordered the correct size based on the designer’s measurements.
  • we stand behind this policy by extending a full return and credit policy if we ship you the wrong style, color, or size.

No returns or credits will be issued for online purchases for any other reasons other than those indicated above.  But have no fear; our passion is for customer service.  We assure you that your experience ordering from us online can only be surpassed if you come to our store to experience our outstanding customer service in person.

Please note that the prices that you see on our website reflect the Designer’s Suggested Retail Price [MSRP].  The designers that we represent do not allow their collections to be displayed on a website for a lower price than the MSRP price that you see on our website.  If you see a lower price on any other website for the exact style from the same designer than you can KNOW FOR CERTAIN that website is producing and selling counterfeit dresses or gowns of inferior quality and shipping them as originals.

The prices in our store are not necessarily equal to the price on our website.  We accept orders online to give our customers the convenience of purchasing their dress or gown directly from our website without the time and expense that we incur when you experience our outstanding customer service in our physical retail location.

We do everything we can to keep the prices on our website accurate and consistent with what the designer is charging for each style at the current time.  However, it is possible that there may be a price on our website that is simply incorrect or that may have been changed by the designer without our knowledge. 

If you have any questions about our Online Sales Policy or your purchase please contact us during store hours so that we can address your concerns and answer your questions personally.

Thank you again for shopping with Oconee Formal

logo-footer
About the Store

At Oconee Formal, we understand that choosing the perfect formal dress is an art, a delicate dance between personal expression and capturing the essence of the occasion. With an unparalleled eye for detail and an innate understanding of fashion, our founder has meticulously handpicked every garment to ensure a collection that reflects impeccable taste, luxurious fabrics, and modern styles. We believe that exceptional customer service is the cornerstone of our success. Our knowledgeable and attentive staff is devoted to making your shopping experience seamless and memorable, offering personalized styling advice and expert guidance. We understand that choosing a formal dress is an important milestone, and we are committed to going above and beyond to exceed your expectations.

Follow Us On Social
Fall Hours

Sunday: 12:00-4:00

Monday: 4:00-7:00

Tuesday: 3:00pm - 7:00pm

Wednesday: 3:00pm - 7:00pm

Thursday: 3:00pm - 7:00pm

Friday: 3:00pm - 7:00pm

Saturday: 10:00-5:00

(706) 286-5958
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
  • About Us

    • Overview
    • Appointments
  • FAQ

    • Overview
    • Prom FAQ
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Prom Dresses
  • Short and Homecoming

Prom

  • 2Cute
  • ASHLEYlauren
  • Aleta
  • Colors Dress
  • Colors Dress-Glow
  • Johnathan Kayne
  • Jovani - JVN Prom
  • Jovani - Prom
  • Mon Cheri - Colette
  • Mac Duggal Prom
  • Mon Cheri - Ellie Wilde
  • Primavera Couture - Couture
  • Primavera Long
  • Rachel Allan - Prom

Short & Homecoming

  • Top 10 Prom - Homecoming
  • 2Cute Homecoming
  • Aleta Shorts
  • Jovani Homecoming
  • JVN Homecoming
  • Jovani Short & Cocktail
  • Primavera Homecoming
  • Rachel Allan Short Prom

MOB/Evening

  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Primavera Couture - Mother of the Bride
  • Mac Duggal - Mac Duggal Evening
  • Jovani - Evenings

Little Girls

  • ASHLEYlauren-Kids
  • Johnathan Kayne - Sugar Kayne

More Styles

  • Ava Presley
  • Dresses with Pockets
  • Faviana
  • Jim Ball Jewerly - Earrings
  • Sophia Thomas
  • Sydney's Closet Plus Size Prom
  • Portia and Scarlett - Cocktail
  • Portia and Scarlett - Prom
  • Evening Wear
  • Glitter!
  • Little Girls
  • Mother of the Bride