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1431 Capital Ave Unit 107 Watkinsville, GA 30677
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    • 2Cute Homecoming
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    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
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    • Johnathan Kayne
    • Jovani - JVN Prom
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    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
  • Short & Homecoming
    +
    • 2Cute Homecoming
    • Aleta Shorts
    • Jovani Homecoming
    • JVN Homecoming
    • Jovani Short & Cocktail
    • Primavera Homecoming
    • Rachel Allan Short Prom
  • MOB/Evening
    +
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
  • Little Girls
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    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
  • More Styles
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    • Dresses with Pockets
    • Jim Ball Jewerly - Earrings
    • Portia and Scarlett - Cocktail
    • Portia and Scarlett - Prom
    • Evening Wear
    • Glitter!
    • Little Girls
    • Mother of the Bride

Aleta

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ALETA 196

196 ALETA

$366  
 
 
 
 
 
 
 
 
 
 
ALETA 200

200 ALETA

$366  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALETA 274

274 ALETA

$343  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALETA 275

275 ALETA

$343  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALETA 303

303 ALETA

$458  
 
 
 
 
 
 
 
 
 
ALETA 326

326 ALETA

$320  
 
ALETA 333

333 ALETA

$343  
 
 
 
 
ALETA 342

342 ALETA

$642  
 
ALETA 365

365 ALETA

$435  
 
 
 
 
 
 
ALETA 391

391 ALETA

$596  
 
 
 
 
 
 
 
ALETA 615

615 ALETA

$458  
 
 
ALETA 616

616 ALETA

$665  
 
 
 
ALETA 619

619 ALETA

$688  
 
ALETA 620

620 ALETA

$458  
 
ALETA 624

624 ALETA

$688  
 
ALETA 625

625 ALETA

$596  
 
 
 
 
 
ALETA 627

627 ALETA

$458  
 
 
ALETA 631

631 ALETA

$504  
 
 
 
ALETA 637

637 ALETA

$458  
 
 
 
 
 
 
 
ALETA 639

639 ALETA

$1493  
ALETA 641

641 ALETA

$642  
 
 
ALETA 645

645 ALETA

$435  
 
 
 
ALETA 647

647 ALETA

$573  
 
ALETA 648

648 ALETA

$435  
 
 
 
 
ALETA 651

651 ALETA

$518  
 
 
 
 
 
 
 
 
 
 
ALETA 653

653 ALETA

$504  
 
ALETA 656

656 ALETA

$458  
 
 
ALETA 657

657 ALETA

$458  
 
 
 
 
 
 
 
ALETA 659

659 ALETA

$596  
 
 
ALETA 662

662 ALETA

$918  
 
 
 
 
 
ALETA 663

663 ALETA

$458  
 
 
 
 
 
 
 
ALETA 664

664 ALETA

$596  
 
ALETA 665

665 ALETA

$458  
 
 
 
 
 
 
 
ALETA 667

667 ALETA

$458  
 
 
 
 
ALETA 669L

669L ALETA

$412  
 
 
 
 
 
 
 
 
 
ALETA 702L

702L ALETA

$518  
 
 
ALETA 704L

704L ALETA

$518  
 
 
 
 
ALETA 708L

708L ALETA

$665  
 
 
ALETA 709L

709L ALETA

$518  
 
ALETA 710L

710L ALETA

$389  
 
 
 
 
ALETA 715

715 ALETA

$435  
 
ALETA 716L

716L ALETA

$527  
 
 
ALETA 717

717 ALETA

$1194  
 
 
 
 
ALETA 720L

720L ALETA

$757  
 
 
 
ALETA 723L

723L ALETA

$1056  
 
ALETA 726L

726L ALETA

$987  
 
 
ALETA 727L

727L ALETA

$527  
 
ALETA 728L

728L ALETA

$642  
 
 
ALETA 731L

731L ALETA

$780  
 
 
 
 
 
ALETA 732L

732L ALETA

$1447  
ALETA 734L

734L ALETA

$518  
 
 
ALETA 738L

738L ALETA

$1102  
 
 
ALETA 742L

742L ALETA

$435  
 
ALETA 747L

747L ALETA

$481  
ALETA 756L

756L ALETA

$987  
 
 
ALETA 762

762 ALETA

$550  
 
 
 
ALETA 782L

782L ALETA

$518  
 
 
ALETA 784L

784L ALETA

$458  
 
ALETA 785L

785L ALETA

$688  
 
 
ALETA 786L

786L ALETA

$1056  
 
ALETA 788L

788L ALETA

$1033  
 
ALETA 789L

789L ALETA

$642  
 
ALETA 803

803 ALETA

$481  
 
 
 
ALETA 808

808 ALETA

$412  
 
 
 
 
 
ALETA 810

810 ALETA

$504  
 
ALETA 812

812 ALETA

$1378  
 
 
ALETA 813

813 ALETA

$688  
 
 
 
ALETA 815

815 ALETA

$518  
 
 
 
 
ALETA 816

816 ALETA

$504  
 
 
ALETA 817

817 ALETA

$518  
 
 
ALETA 818

818 ALETA

$518  
 
 
ALETA 819

819 ALETA

$435  
 
 
 
 
ALETA 820

820 ALETA

$895  
 
 
 
 
 
ALETA 825

825 ALETA

$550  
 
 
 
 
ALETA 826

826 ALETA

$481  
 
 
 
 
ALETA 827

827 ALETA

$458  
 
 
 
 
ALETA 829

829 ALETA

$481  
 
 
 
ALETA 830

830 ALETA

$504  
 
 
 
 
 
ALETA 831

831 ALETA

$481  
 
 
 
 
ALETA 833

833 ALETA

$550  
 
 
 
ALETA 837

837 ALETA

$435  
 
 
ALETA 838

838 ALETA

$596  
 
 
 
ALETA 844

844 ALETA

$518  
 
 
 
ALETA 846

846 ALETA

$734  
 
 
 
ALETA 849

849 ALETA

$435  
 
 
 
ALETA 851

851 ALETA

$435  
 
 
 
ALETA 854

854 ALETA

$573  
 
 
 
ALETA 855

855 ALETA

$435  
 
 
 
ALETA 857

857 ALETA

$481  
 
 
 
ALETA 859

859 ALETA

$1194  
 
 
ALETA 861

861 ALETA

$688  
 
ALETA 862

862 ALETA

$1838  
 
ALETA 864

864 ALETA

$987  
 
ALETA 866

866 ALETA

$518  
 
 
ALETA 868

868 ALETA

$734  
 
ALETA 869

869 ALETA

$849  
 
 
 
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About the Store

At Oconee Formal, we understand that choosing the perfect formal dress is an art, a delicate dance between personal expression and capturing the essence of the occasion. With an unparalleled eye for detail and an innate understanding of fashion, our founder has meticulously handpicked every garment to ensure a collection that reflects impeccable taste, luxurious fabrics, and modern styles. We believe that exceptional customer service is the cornerstone of our success. Our knowledgeable and attentive staff is devoted to making your shopping experience seamless and memorable, offering personalized styling advice and expert guidance. We understand that choosing a formal dress is an important milestone, and we are committed to going above and beyond to exceed your expectations.

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Fall Hours

Sunday: By Appointment

Monday: By Appointment

Tuesday: 1:00pm - 6:00pm

Wednesday: 1:00pm - 6:00pm

Thursday: 1:00pm - 6:00pm

Friday: 1:00pm - 6:00pm

Saturday: 1:00pm - 6:00pm

(706) 286-5958
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Visit Us








  • About Us

    • Overview
    • Appointments

  • FAQ

    • Overview
    • Prom FAQ
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Prom Dresses
  • Short and Homecoming

Prom

  • 2Cute
  • ASHLEYlauren
  • Aleta
  • Colors Dress
  • Colors Dress-Glow
  • Johnathan Kayne
  • Jovani - JVN Prom
  • Jovani - Prom
  • Mon Cheri - Colette
  • Mac Duggal Prom
  • Mon Cheri - Ellie Wilde
  • Primavera Couture - Couture
  • Primavera Long
  • Rachel Allan - Prom

Short & Homecoming

  • 2Cute Homecoming
  • Aleta Shorts
  • Jovani Homecoming
  • JVN Homecoming
  • Jovani Short & Cocktail
  • Primavera Homecoming
  • Rachel Allan Short Prom

MOB/Evening

  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Primavera Couture - Mother of the Bride
  • Mac Duggal - Mac Duggal Evening
  • Jovani - Evenings

Little Girls

  • ASHLEYlauren-Kids
  • Johnathan Kayne - Sugar Kayne

More Styles

  • Dresses with Pockets
  • Jim Ball Jewerly - Earrings
  • Portia and Scarlett - Cocktail
  • Portia and Scarlett - Prom
  • Evening Wear
  • Glitter!
  • Little Girls
  • Mother of the Bride