Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
1431 Capital Ave Unit 107 Watkinsville, GA 30677
Call Us! 706-286-5958 NO APPOINTMENT REQUIRED
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
    • Top 10 Prom - Homecoming
    • 2Cute Homecoming
    • Aleta Shorts
    • Jovani Homecoming
    • JVN Homecoming
    • Jovani Short & Cocktail
    • Primavera Homecoming
    • Rachel Allan Short Prom
    • 2Cute
    • ASHLEYlauren
    • Aleta
    • Colors Dress
    • Colors Dress-Glow
    • Johnathan Kayne
    • Jovani - JVN Prom
    • Jovani - Prom
    • Mon Cheri - Colette
    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
    • Overview
    • Appointments
    • Overview
    • Prom FAQ
  • About Us

Welcome to Oconee Formal, an exquisite haven of elegance and style, meticulously curated by a remarkable woman who has dedicated her life to the world of pageantry. Owned and operated by a retired pageant girl with over 25 years of invaluable experience, our store stands as a testament to beauty, grace, and timeless sophistication.

At Oconee Formal, we understand that choosing the perfect formal dress is an art, a delicate dance between personal expression and capturing the essence of the occasion. With an unparalleled eye for detail and an innate understanding of fashion, our founder has meticulously handpicked every garment to ensure a collection that reflects impeccable taste, luxurious fabrics, and modern styles.

Having graced the stages of numerous pageants at the state, national and international level, our owner has an intimate understanding of the transformative power of a well-fitted gown. She believes that every person deserves to feel like royalty on their special day, and her mission is to help each customer discover their unique radiance and confidence.

From glamorous ball gowns to sleek evening dresses, our collection embodies a harmonious blend of classic sophistication and contemporary trends. We pride ourselves on offering a diverse range of styles, catering to various body types, preferences, and personal aesthetics. With an emphasis on quality and exclusivity, each dress is carefully selected to ensure that our clientele feels nothing short of extraordinary.

At Oconee Formal, we believe that exceptional customer service is the cornerstone of our success. Our knowledgeable and attentive staff is devoted to making your shopping experience seamless and memorable, offering personalized styling advice and expert guidance. We understand that choosing a formal dress is an important milestone, and we are committed to going above and beyond to exceed your expectations.

Whether you are preparing for homecoming, prom, a grand gala or any other special event that demands a touch of elegance, Oconee Formal is here to make your dreams a reality. Step into our boutique and allow us to embark on this extraordinary journey with you, where every moment is imbued with grace, sophistication, and the enchantment that only a truly exceptional formal dress can bring.

Discover the allure of timeless beauty at Oconee Formal, where the expertise of a retired pageant girl converges with a passion for creating unforgettable moments.  

-Oconee Formal-

logo-footer
About the Store

At Oconee Formal, we understand that choosing the perfect formal dress is an art, a delicate dance between personal expression and capturing the essence of the occasion. With an unparalleled eye for detail and an innate understanding of fashion, our founder has meticulously handpicked every garment to ensure a collection that reflects impeccable taste, luxurious fabrics, and modern styles. We believe that exceptional customer service is the cornerstone of our success. Our knowledgeable and attentive staff is devoted to making your shopping experience seamless and memorable, offering personalized styling advice and expert guidance. We understand that choosing a formal dress is an important milestone, and we are committed to going above and beyond to exceed your expectations.

Follow Us On Social
Fall Hours

Sunday: 12:00-4:00

Monday: 4:00-7:00

Tuesday: 3:00pm - 7:00pm

Wednesday: 3:00pm - 7:00pm

Thursday: 3:00pm - 7:00pm

Friday: 3:00pm - 7:00pm

Saturday: 10:00-5:00

(706) 286-5958
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
  • About Us

    • Overview
    • Appointments
  • FAQ

    • Overview
    • Prom FAQ
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Prom Dresses
  • Short and Homecoming

Prom

  • 2Cute
  • ASHLEYlauren
  • Aleta
  • Colors Dress
  • Colors Dress-Glow
  • Johnathan Kayne
  • Jovani - JVN Prom
  • Jovani - Prom
  • Mon Cheri - Colette
  • Mac Duggal Prom
  • Mon Cheri - Ellie Wilde
  • Primavera Couture - Couture
  • Primavera Long
  • Rachel Allan - Prom

Short & Homecoming

  • Top 10 Prom - Homecoming
  • 2Cute Homecoming
  • Aleta Shorts
  • Jovani Homecoming
  • JVN Homecoming
  • Jovani Short & Cocktail
  • Primavera Homecoming
  • Rachel Allan Short Prom

MOB/Evening

  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Primavera Couture - Mother of the Bride
  • Mac Duggal - Mac Duggal Evening
  • Jovani - Evenings

Little Girls

  • ASHLEYlauren-Kids
  • Johnathan Kayne - Sugar Kayne

More Styles

  • Ava Presley
  • Dresses with Pockets
  • Faviana
  • Jim Ball Jewerly - Earrings
  • Sophia Thomas
  • Sydney's Closet Plus Size Prom
  • Portia and Scarlett - Cocktail
  • Portia and Scarlett - Prom
  • Evening Wear
  • Glitter!
  • Little Girls
  • Mother of the Bride